Due to low cost and fierce competition, most companies rely on lowering the price of their products to gain market access. In this way, the profit of the enterprise is very low, and basically it can only achieve the state of maintaining production, but it is difficult to make money. The consequences are low product prices, low added value, and low profits, and the company does not have enough funds for sustainable development.
The trend of domestic home hardware enterprises to develop outward is obvious. At that time, although there were many enterprises in the industry, the enterprises could not progress, and the industry was difficult to improve, resulting in the invincibility of the superior and the inferior. At present, the hardware industry is gradually entering the consumer's field of vision from an invisible brand.
Low-price competition, imitation, and OEM production are limited to a certain historical stage. With the development of the industry and the upgrading of competition, improving the technical content of products, owning independent patents and designs, and focusing on brand building and marketing are the long-term development of enterprises. s Choice.